
In an attempt to steal market share from search engine giant Google and fend off up-and-coming rival Microsoft Bing, Yahoo launched its new Search Pad feature last night. Search Pad watches your searches and determines whether it’s random or part of a research project. Six or more searches on a similar topic tells Yahoo you are doing research. It automatically saves the links, thumbnails and summaries of the pages you’ve searched to the Search Pad, where you can add comments, or cut and paste text as well. Then you can save, print, or share your research with others via Facebook or Twitter. It is touted as easier to use than the old Microsoft WordPad or Google Notebook, where you have to manually copy and paste URLs and content.
Users in the U.S., Canada, Mexico, Australia, New Zealand, Singapore, Malaysia, Philippines, the United Kingdom, France, Spain, Italy, Germany, Brazil, Mexico and Argentina all now have access to the Search Pad feature.
Being in marketing, I frequently do research on the web, so I decided to give Search Pad a test drive. I searched, conveniently, “Yahoo Search Pad.” I gathered my info on the pad, added some verbiage I had copied, and opted to save. I did have to take an extra step and sign up for a Yahoo account, but all-in-all it was simple and helpful.
I actually think I’ll use Yahoo more frequently now, especially because you can also cut and paste information you gathered through other search engines (and Yahoo looks up the URL and adds it for you).
This move might actually help Yahoo gain some more market share, at least until Google, Explorer, and Bing follow suit.
-Erika Moskal
WBS Connect











