Making more sales should be the top priority for every business in 2009. In order to do this, people will need to get in front of as many people as possible. In the past this meant either getting in a car or on a plane. In 2009, these meetings will take place virtually. We will see more video business communication and web collaboration.
The meetings in 2009 will happen face to face for sure, but it will be either video phone to video phone or monitor to monitor. Communicating while looking at the other person is quite a bit more effective than a simple phone call. When a video call take place it is easy to see when the other person is instant messaging, or talking to someone else, or even if they are completely checked out. The psychological aspect of video calling makes each meeting more effective.
Advances in technology have made video calling much easier to adopt. For starters, the cost to install a system is a fraction of what video business communications was even a year ago. Next if there is a high speed internet connection, then a video call can take place. Or better yet, wherever there is a VOIP connection, there can be a video call. There will be a time, in the not so distant future, that voice only calling will be very scarce.
Having a face to face meeting is not all that is required to make a sales these days. In the old days, people carried a bag and a pitch book. Building value in a controlled process is critical to the sales process.
Companies like Webex have opened up the presentation process so that all parties can see the same information but they do not allow for a two way communication. In 2009, people will see more and more true web collaborations where both parties can have a say at the presentation table.
The in personal meeting and the presentation will never go away, but in 2009, companies will find other ways to get their points across.
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